Das Informations- und Entscheidungsverhalten älterer Menschen am Point of Sale (German Edition)

Inhaltsangabe:Einleitung: Senioren werden von vielen Branchen inzwischen als attraktive Zielgruppe erkannt. Diese Arbeit konzentriert sich auf die Betrachtung der relevanten Aspekte für die Kaufentscheidung am Point of Sale, also im Geschäft, und ist somit auch für Handelsunternehmen von Interesse. Der Fokus liegt hierbei auf Konsumgütern des täglichen Bedarfs. Die Arbeit setzt sich mit dem Entscheidungsverhalten am Point of Sale auseinander, unt...

By Florian Fuchs
Paperback: 172 pages
Publisher: diplom.de (August 28, 2001)
Language: German
ISBN-10: 3838644522
ISBN-13: 978-3838644523
Product Dimensions: 5.8 x 0.4 x 8.3 inches
Format: PDF Text djvu book

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