Tata: The Evolution of a Corporate Brand

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 6...

By Morgen Witzel
Hardcover: 256 pages
Publisher: Penguin (October 5, 2011)
Language: English
ISBN-10: 0670084069
ISBN-13: 978-0670084067
Product Dimensions: 6.2 x 1 x 9.5 inches
Amazon Rank: 2692504
Format: PDF ePub djvu ebook

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