Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Rights of all kinds are in the news daily, from illegal downloading to "brand bullying" to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. Virtual Monopoly offers new insights into the major shifts taking place behind the headlines - developments that allow companies of any size to leverage their creative advantage. Virtual Monopoly offers a radical vision of the new economics at pla...

By Christopher G. Pike
Paperback: 256 pages
Publisher: Nicholas Brealey (December 2001)
Language: English
ISBN-10: 1857882849
ISBN-13: 978-1857882841
Product Dimensions: 6.8 x 0.8 x 9 inches
Amazon Rank: 3782512
Format: PDF ePub djvu ebook

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Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book.It is not

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