What Was That Number Again?

Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be this way. Neil Hedley was an ad agency Creative Director by the age of twenty, doing international award-winning work for clients around the globe. In this book, he'll help you avoid committing some of the most common crimes against advertising. At the s...

By Neil Hedley
Paperback: 170 pages
Publisher: CreateSpace Independent Publishing Platform (January 23, 2012)
Language: English
ISBN-10: 1467957879
ISBN-13: 978-1467957878
Product Dimensions: 5 x 0.4 x 8 inches
Amazon Rank: 11121250
Format: PDF ePub TXT ebook

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This book really isn't totally about writing radio commercial copy. It is a general advertising book that talks about classic ad folks like Claude Hopkins and David Ogilvy. They were fine ad men. But I've read everything there is to read about them a

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